I create outstanding content
I have an extensive track record of leading content teams in delivering exceptional work. I love crafting innovative content that is easy to understand, informative, and has a human touch.
A passion for crafting innovative content that educates and entertains
Some examples of how I can help your team:
Refining and streamlining workflows
I love breaking down, streamlining and improving workflows, and figuring out how to let creative teams shine.
Editorial consultancy
If you need some help in figuring out how to explain complex topics and make them understandable for a general audience, I can help.
Migrating between Content Management Systems
Moving from WordPress to Contentful? From a custom CMS to Drupal? I can make that process as pain-free as possible for your content team.
Developing content strategy
I can help define what content you might need, put together a plan to deliver that content, and action it.
Project management
I help teams deliver complex content projects on time and to budget. I can refine roadmaps and editorial calendars.
Adapting content across different formats
I can make adaptable content that works across digital and print, or turn blog content into an ebook or whitepaper. I can provide workflows, tooling and training to help automate this process.
Example projects
A look at a curated selection of example content projects that I have delivered.
The Principles of Beautiful Web Design, 4th Edition
- Long-form content that works as an interactive online course, an ebook, and as a printed book
- Working with a cross-functional team (editorial, designers, developers)
- Most popular product on SitePoint Premium library for several months
- Excellent reviews
Using GenAI to enhance existing content
- Using Large Language Models in a thoughtful way to enhance large quantities of existing content
- Working with SEO experts to ensure search discoverability impact
- Measurable improvement in traffic
Reusable course content
- Designing modular content that can be used both across both blog and courses
- Leading the project team
My writing
- Some examples of my writing on the New York Times website, SitePoint, and GigaOM.
“I was fortunate to work with Simon for several years at SitePoint. What
shone through was not only his high level understanding of what
constitutes good, engaging content — whether technical or general in
nature — but his ability to work with writers and editors to deliver
that content on time and on budget. Simon taught me a great deal and I’m
grateful I had the opportunity to learn from him.”
Ricky Onsman, Principal Technical Writer, TPGi
Simon Mackie 