Resume

Profile

I’m a capable, creative content professional who thrives on new challenges. I have an extensive track record of leading teams in delivering exceptional content on time and to budget. I most enjoy working with cross-functional teams, helping them to achieve the highest quality outcomes.

Professional Experience

SitePoint, Head of Content (Aug 2011 – June 2024)

SitePoint is an Australian media company that specialises in publishing educational content for web developers. I was responsible for planning and producing all of the company’s content, comprising a popular blog that serves around 1 million visitors per month, an online learning platform with over 10,000 subscribers, a newsletter with around 450,000 subscribers, and social media channels.

Achievements included:

• Leading the content team through a major transition as the company moved from being primarily a publisher of books to becoming a successful learning platform business
• In conjunction with our SEO team, I recently pioneered the smart use of generative AI to enhance existing content, helping to improve traffic by around 15% this year.
• Developing content strategies to take advantage of new opportunities offered by our digital platform, including covering new technologies and introducing new content formats, such as interactive online content and video
• Introducing agile long-form content production processes and tooling that have reduced typical lead times by around 25%, while maintaining quality and improving author satisfaction

GigaOM, Editor (Jan 2009 – Aug 2011)

Part of the GigaOM network, WebWorkerDaily was an ahead-of-its-time multi-author blog that covered the future of work (encompassing remote work, coworking, freelancing, productivity, and more). As editor, I had responsibility for the site’s content.

Achievements included:

• Having our content syndicated by outlets including The New York Times and CNN
• Co-chairing and hosting Net:Work, a sold-out conference in San Francisco on the topic of the future of work.
• Expanding the writing team with a more diverse team of writers to help broaden the site’s output

Carsonified, Editor (Aug 2008 – Dec 2008)

ThinkVitamin was a blog for web professionals.

Achievements included:

• Recruiting a team of high profile writers
• Hosting The Future of Mobile, a sold-out conference in London about the mobile web

SitePoint, Managing Editor (Apr 2003 – Jun 2008)

As Managing Editor, I was responsible for establishing and running the company’s book publishing programme.

Achievements included:

• Establishing the company’s book publishing programme: recruiting and leading the books team; developing processes to enable the team to publish around 12 titles per year; establishing relationships with retailers, distributors, and printers
• Publishing several category bestseller titles, including The CSS Anthology and The Principles of Beautiful Web Design, which have gone on to earn around $1.8m AUD and $1.7m AUD respectively in gross print sales across several editions

Wrox Press, Technical Editor (Sep 2000 – Mar 2003)

Dunn Group Ltd, IT Projects (Sep 1999 – Sep 2000)

Education

MSc Integrated Management Systems
BEng (Hons) Mechanical Engineering
Diploma in Industrial Studies

Skills

• Project management and collaboration tools, including MS Project, Slack, Notion, Basecamp, Trello, GitHub, Clickup, and Figma.
• Office suite tools: MS Office (Word, Excel, Powerpoint) and Google Apps (Docs, Sheets)
• Various content management systems, including WordPress and Drupal
• SEO tools including SEMRush and SurferSEO
• Website measurement and analysis using Google Analytics and Parse.ly
• Email campaign tools, including Campaign Monitor and Email Octopus
• HTML, XML and CSS. Some experience of JavaScript and PHP

Personal Details

Interests: Travel, electronic music production (you can find my music here), cycling, photography